OOKISA™ is inspired by hair care and styling secrets that have long been integral to high fashion in Asia and the Far East. While many people credit Paris, London and Los Angeles for defining the art of luxurious hair, few realize that many of today's best methods of adding volume, thickness and luster begin in Tokyo, Hong Kong and Seoul.
Asia's love affair with beautiful hair began more than 3,000 years ago, during ancient times when the wealthy would spend hours sculpting their tresses for appearances at the Emperor's Court. This tradition has evolved into the ultra-modern techniques now being offered at high-end salons throughout the region. You may not know that Tokyo alone has more than 16,000 hair salons - more than Paris, London, New York and Los Angeles combined.
There is more than history at work here. The average Asian hair strand is five times thicker than the average Western strand, yet most hair clients want hair that exhibits more movement and manageability. Plus, it is not unusual for Asian men and women to go from straight to curly . to perm and straight again in just a few weeks. This intense hair styling forces salons to use the best ingredients to ensure natural body and volume, make hair lightweight and flexible, while also protecting the essential health and strength of hair follicles, cuticles and scalp.
OOKISA blends these proven ingredients into each of its formulas so you enjoy that same distinct level of care. That is why you will find key Asian botanicals like Camellia oil, White peony tea and Water lily in OOKISA. These carefully selected and harvested natural extracts enhance hair thickness, bestow a brilliant shine and ensure the deluxe styling and hold you deserve.